essie Adds a Touch of Polish to New York Fashion Week
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by BWW News Desk
Many successful seasons at New York Fashion Week have earned essie, the ultimate color authority andgo-to professional nail brand, the distinction of being one of the top backstage nail lines. For the Fall/Winter 2013 shows, essie will partner with the nail industry's leading talent to develop trendsetting looks while using the brand's iconic and extensive color collection.
This season's exciting designer line-up combines top fashion names with some of the industry's emerging talent including: Carolina Herrera, Diane Von Furstenberg, Monique Lhuillier, DKNY, 3.1 Phillip Lim, The Row, Reem Acra, Zac Posen, Reed Krakoff, Douglas Hannant, Naeem Khan, Helmut Lang, Billy Reed, Costello Tagliapietra, Milly, Jenny Packham, Chado Ralph Rucci, Deborah Pagani, Rebecca Minkoff, Cushnie et Ochs, Wes Gordon, Veronica Beard and Misha Nonoo.
The carefully crafted team of celebrity and editorial lead manicurists for essie include Michelle Saunders, Honey, Gina Edwards, Casey Herman and Michina Koide. This strong group of creative leads will be backstage, bringing their unparalleled expertise, unique vision and innovative techniques.
Follow @essie on Twitter for a behind-the-scenes look at New York Fashion Week, and a glimpse into the colorful world of essie.